Oh Lad, Poor Lad
There was a bunch of "Lad lit" (or, as I liked to call it: "dick lit") that came out a while ago. Remember those stupid titles: Love Monkey and Booty Nomad? At The New York Times, Laura Miller compares and contrasts this genre to it's counterpart: Chick Lit.
"Market research firms consistently report that men make up as little as 20 percent of the readership for adult trade fiction, and with the exception of a few franchise authors like Tom Clancy, writers who appeal mostly to men have a tough time of it."
I can't understand why Love Monkey did so bad; there are feet on the cover...