So that the hair would be light enough to take dye.
Then that was rinsed. Blue dye was quickly painted on and rinsed. I really really really really loved how it turned out. Indoors the color was subtle but in natural light- it was a very pretty blue. The next morning I took this picture:
But the color literally didn't even last a week. So disappoint. I got a sulfate-free shampoo, stayed away from hot water and hot blow dryers. It just... washed out. The only consolation is that my hair just looks highlighted now- after the dye washed out, the lighter streaks remain. I could go to Sally's or some hair shop to get dye and do Manic Panic at home but... I don't know if it's worth it. Blue pillows. Blue neck. Blue towels. Blue spots staining the walls above the shower (oops).
It was a fun and flattering color without looking ridiculous but I would only ever do it again for a special occasion- maybe before going away for vacation or an event. It's too much work and way too expensive to do as a regular thing. And it was really disappointing that after only a week 80% of the color was gone and after two weeks, it's completely gone.