[crafts] Craftblogging

HobbyPrincess is a cool-ass website. Ulla-Maaria presented at Reboot: Craftblogging – A window into the Long Tail of Fashion?

"In Europe and Japan, the trend against mass-produced fashion is growing. An increasing number of people prefer to buy their apparel from a designer someone has recommended, or one that they personally know. This presentation is about craftblogging - producing hand-made fashion items and publishing them on weblogs. Examples of how people produce, tag and share self-made fashion items on-line provide an opportunity to understand the potential of the Long Tail of Fashion."

She had also drafted a "Craft Manifesto":

1. People get satisfaction for being able to create/craft things because they can see themselves in the objects they make. This is not possible in purchased products.

2. The things that people have made themselves have magic powers. They have hidden meanings that other people can’t see.

3. The things people make they usually want to keep and update. Crafting is not against consumption. It is against throwing things away.

4. People seek recognition for the things they have made. Primarily it comes from their friends and family. This manifests as an economy of gifts.

5. People who believe they are producing genuinely cool things seek broader exposure for their products. This creates opportunities for alternative publishing channels.

6. Work inspires work. Seeing what other people have made generates new ideas and designs.

7. Essential for crafting are tools, which are accessible, portable, and easy to learn.

8. Materials become important. Knowledge of what they are made of and where to get them becomes essential.

9. Recipes become important. The ability to create and distribute interesting recipes becomes valuable.

10. Learning techniques brings people together. This creates online and offline communities of practice.

11. Craft-oriented people seek opportunities to discover interesting things and meet their makers. This creates marketplaces.

12. At the bottom, crafting is a form of play.

Yeah, yeah, yeah, that's all true but I'd like to redirect your attention to #2. Magic powers? That's what I'm talking about. It's totally true, you just have to make it have magical powers. Like, knit a spell into it a sweater or add some of your own blood to food you're serving your guests or embroider a pentagram on the inside of your underwear. See? Magic made easy!

1 comment:

Secret Stalker said...

I have a sweater that gets magically more ugly each time I wear it. There's some magic for you. I haven't forgotten you, Pal-ee. In fact, I even have something for you. I will be sending it sometime in the near future.