[tv] Two meanings of "Head On"

I heard about this commercial on NPR recently.

WTF? See, this is why I'm glad I don't have tv. "Head On, Apply directly to the forehead."

WHAT IS IT? You can't even tell; you just know where to put it. I dare you to find a worse commercial.

The good thing is that it's so easy to spoof.

[NOTE: "Head On" was the name of the movie that Vince Chase was in at the beginning of Season 1 of Entourage.]