Friday

Very interesting article from Wired concerning synthetic diamonds. Carter Clarke, founder of Gemesis, a Florida-based company manufacturing cultured diamonds, says "If you give a woman a choice between a 2-carat stone and a 1-carat stone and everything else is the same, including the price, what's she gonna choose? Does she care if it's synthetic or not? Is anybody at a party going to walk up to her and ask, 'Is that synthetic?' There's no way in hell. So I'll bite your ass if she chooses the smaller one."

Someone else makes the point:

"If you go into a florist and buy a beautiful orchid, it's not grown in some steamy hot jungle in Central America," he says. "It's grown in a hothouse somewhere in California. But that doesn't change the fact that it's a beautiful orchid."

"Do you care that it's not from De Beers?"

"De Beers?" he says. "Nobody cares if it's from De Beers. My clients just want a nice diamond."

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